French brand Ba&sh was created in Paris back in 2003 by two fashion forward friends Barbara Boccara and Sharon Krief. Their shared passion was to create a dream wardrobe for modern women that had a fresh look to reflect the contemporary world. From inception to today, Ba&sh collections truly encapsulate freedom and equality for women. Every season Ba&sh womenswear collections deliver a joyful elegance through beautifully made dresses and separates. In 2015 fashion giant LVMH invested in Ba&sh allowing it further international growth.
Who is the Ba&sh Woman? - Romantic, effortless and a little rock 'n' roll’, that’s how Harper’s Bazaar describes the Ba&sh woman. Adding that she is ‘certainly no stranger to turning heads’. Every Ba&sh piece is cleverly thought through to have overarching understated aesthetic but with an attention to detail that is second to none. Ba&sh collections inevitably feature sleek yet unexpected details on classic pieces, such as metallic prints on fluid dresses, blouses and skirts or a modern belt on a sleek collarless coat.
Inspiration for Ba&sh - When Barbara and Sharon first concepted their label, they asked each other, What would be in your dream closet?. "We started with a piece that is still in every collection we make," says Boccara, "a simple sweater with a low back, made in cashmere and silk.” Two decades on and Ba&sh is still about that. It’s about pieces that would make the cut in a modern woman’s dream closet. Effortlessly easy-to-wear pieces with a bohemian elegance mixed in sums up the Ba&sh aesthetic. The Ba&sh success story is down to its creation of elevated closet staples season after season.
Ba&sh Cares - Ba&sh is committed to developing more environmentally responsible fashion and sustainable clothing. Materials are chosen meticulously to include organic cotton, recycled polyester and vegetable tanned leather. The French brand also only works with suppliers that guarantee ethical practices. In addition, because ethical fashion is designed to last, Ba&sh promotes taking care of clothes with informative help on prolonging your Ba&sh pieces.
