Cras is dedicated to creating kinder fashion. It is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces. Cras takes its name from the Latin ‘tomorrow’ and is rooted in a desire to rethink our fashion and lifestyle consumption to nurture a better future, but without the pious attitude that sometimes comes with sustainability.
Cras only works with sustainable materials in order to reduce emissions, pesticides and the use of natural resources. The label’s collections are made using certified recycled polyester from plastic waste, certified organic cotton, biodegradable and sustainable Lenzing Tencel™, sustainable ECOVERO™ viscose, low impact sustainable ISKO Earth Fit™ denim and wool. Oh and all its packaging and labels are also constructed from recycled materials.