What is Dopamine Dressing?

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It's no secret that we believe your wardrobe should spark joy - full of items that hold cherished memories, are brand spanking new, are in your favourite colour, fabric, fit...Items that make you feel a million dollars, ones that make you feel relaxed and warm, ones you wear to workout...ones that are old with holes but you simply cannot part with. But the question is... are they colourful? Dopamine dressing continues to be a big trend, you may have even heard of it, but do you really understand it?


The Background - Tik Tok

Colour Theory

Its Not Universal

What We Think

We Love Colour

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