For over 20 years Pantone have selected their colour of year which in turn influences designers and product developers in all kinds of industries from fashion to packaging and industrial design.
Illuminating Yellow 13-0647, the first yellow since Mimosa in 2009, is this years pick. A message of happiness to give us all hope.
"It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly."
Yellow can seem daunting, but it is a colour that's proven to lift your mood. It goes great with denim and even better with khaki. For Summer we have everything from shades of canary and bright buttercup right through to deeper tones of mustard. And here's how we would style them.. go on be brave and embrace the sunshine hues!