Jo Edwards

Jo's love affair with India started in the 1980's when she travelled extensively around the country and became enthused with the people, their culture and richness of colour. She takes the traditional vibrancy of places like Rajasthan and uses her skill at finding and creating the best fabrics and then tailors them to European fashions. Jo's skill at fusing the fashion and the tastes of the East and West make her designs stand out from the competition in terms of quality, style and affordability.