We're Hiring | Digital Marketing & Ecommerce Executive

We are looking for a new member of the Biscuit team to fill a new role within our head office. 

We are a small multi brand business with three stand-alone shops and a website. We are seeking an experienced Digital Marketing & Ecommerce Executive to join our talented and collaborative team. If you’d like to make a real difference to an ambitious, growing brand, we would love to hear from you.

  • Full time 
  • Edinburgh Based (looking to expand and move the head office out with the city later this year as we have outgrown our space in the Bruntsfield store.)
  • Salary Based on previous experience 
  • Employee benefits 
  • Pension scheme 

You will ideally be from an ecommerce background with a minimum of 3 years of experience driving website development acquisition and retention strategy with a focus on excellent user experience.

The strategic responsibilities are:

  • Setting direction 
  • Driving development projects
  • Liaising with the digital marketing team
  • Growing brand awareness
  • Leading acquisition and retention strategies
  • Driving biscuit.clothing sales
  • Website development and performance management
  • Delivering excellent, consistent consumer experience
  • Delivering sales & sign-ups targets.

You will be responsible for biscuit.clothing and the growing revenue profitability from the website. 

  • Structuring a clear plan for growth
  • Proactively identifying and assessing opportunities
  • Responsible for delivering sales targets, controlling budget spend and overall profitability of the channel
  • Analysis of customer and performance data and looking at new ways to improve key metrics
  • Manage all service and delivery processes for UK and export markets e.g., payment and delivery options, packaging, integrating systems, and warehouse
  • Set out tactics & support the execution, working with external consultants where required
  • Driving an increase in purchase frequency and our repeat custom
  • Manage all SEO and Paid Ad activity
  • Managing email campaigns and follow ups.
  • Increasing our email numbers and growing the database
  • Target marketing
  • Oversee all aspects of customer service and delivery and ensure brand standards are clear: on social, website, phone, etc
  • Responsible for agreeing and delivering sign ups annually
  • Managing SEO and Paid Ad activity and monitoring ROAS (Return on Ad Spend)
  • Develop an online PR strategy
  • Help develop the strategy for social media alongside Amanda
  • Work with external consultants and agencies where required
  • Responsible for consistent brand experience across all marketing and sales channels
  • Drive a consistent brand feel across each marketing channel – web, social, email
  • Work with each channel lead to maximise market positioning for the brand to help drive sales growth
  • Provide support and Input where useful into Atterley and Trouva where applicable
  • Responsible for all consumer marketing materials, leaflets, free gifts, etc
  •                                        Leadership
  • Provide direction, decision making, support, and encouragement to the marketing team day-to-day
  • Set objectives and KPI’s and manage performance
  • Support the planning and execution of all seasonal marketing activity to deliver business objectives                                                              Operations
  • Work with the digital agency on website developments - Driving projects and resolving issues.
  • Work with the buying team to help with the understanding of future products and strategies.
  • Responsible for setting depth budgets and controlling spend
  • Complete weekly reports tracking KPI’s, sales, and budgets
  • Attend relevant management meetings and report on performance and initiatives

The ideal candidate for the Digital Marketing & Ecommerce Executive role will be someone with a creative and commercial head. A team player and a good communicator that can lead and inspire. We are looking for someone who can think on their feet and adapt in an ever changing environment. A classic multi tasker who is both organised and authoritative. An individual with a passion for retail and fashion. 

We therefore ask that you have the following:

  • Minimum of 3 years of experience in a similar role
  • Experience of Shopify, Mailchimp, Photoshop, Wordpress, InDesign and Illustrator, Canva 

If you or someone you know may be interested in applying then please send your CV along with a covering letter to shop@biscuit.clothing 

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